Before marketing drips, you might have been sending generic copy and manually scheduling standalone campaigns to nurture prospects. With a d...

Marketing, Product, SMS Marketing

Like email marketing, you’ll want to send a welcome note to those who freshly joined your SMS marketing list. Welcome messages are importa...

SMS Marketing

Have you thought about adding SMS marketing to your inbound strategy, but stopped short due to compliance constraints? Or perhaps you aren't...

SMS Marketing

SMS and email marketing undoubtedly have many similarities. Deciding which channel to use ultimately boils down to content, criticality, con...

E-commerce, SMS Marketing

As marketers, we always have to tread carefully around continually changing guidelines, regulations, and best practices, especially when you...

Marketing, SMS Marketing

Your typical email communications strategy alone isn’t cutting it anymore. Is it even possible for companies to cut through the noise and ...

E-commerce, Product, SMS Marketing

So you’re ready to reach new audiences and expand your customer base, and you’re convinced of the benefits of partnership marketing. Bu...

Marketing, Partnerships

If you’re familiar with the Brooklyn-based electric toothbrush company Quip, it’s very possibly because of its partnership with Target. ...

Marketing, Partnerships, Product

As consumers’ interaction with technology changes, the digital marketing world is on the cusp of yet another significant shift, and brands...

Marketing, Partnerships